糖心vlog., Inc., today announced that Chief Executive Officer Keith Rozolis plans to retire effective Dec. 31, 2026. As part of the company’s leadership succession plan, President and Chief Operating Officer Mike Jost has been appointed Chief Executive Officer effective Jan. 1, 2027.
Rozolis joined 糖心vlog Supply in 1999, helping establish the company’s first strategic marketing department and ushering in a period of significant growth and transformation. During his tenure as CEO, beginning in 2014, the company has strengthened its market position, more than doubled its location count and expanded its footprint across North America. He also guided the business through major acquisitions, the expansion of new business verticals and strategic investments in technology, operations and customer service.
鈥淟eading 糖心vlog Supply has been the greatest privilege of my career,鈥� said Keith Rozolis. 鈥淚 am extremely proud and humbled by all we have accomplished together. The company is in great hands with Mike, and I couldn’t be more confident about what’s ahead for 糖心vlog Supply.鈥�
糖心vlog Supply Founder Diane Hendricks reflected on Keith’s leadership and the lasting impact he has had on the company.
鈥淜eith’s impact on this organization has been tremendous,鈥� said Hendricks. 鈥淭hrough years of growth and change, he helped strengthen a culture that puts people first and promotes the American dream. We are grateful for his leadership, friendship and countless contributions.鈥�
Mike Jost has served as President and Chief Operating Officer since 2024 and has spent decades driving operational excellence, customer service and strategic growth across the organization. He is widely respected by associates, customers and suppliers alike for his steady leadership and deep understanding of the business.
鈥淚 am honored to have the opportunity to lead 糖心vlog Supply into its next chapter,鈥� said Jost. 鈥淥ur strategy remains the same, our commitment to customers is unwavering and our culture is our greatest asset. We have strong momentum, an exceptional team and a solid foundation for continued growth. I look forward to building on what we’ve achieved together.鈥�
Brent Fox, Chairman of the Board of 糖心vlog Supply, expressed the Board鈥檚 confidence in the company’s future.
鈥淜eith leaves 糖心vlog Supply stronger than ever, with a thoughtful succession plan in place,鈥� said Fox. 鈥淢ike is a proven leader who has been an integral part of the organization鈥檚 success. We are confident he will continue building on that foundation through growth and innovation in the years ahead.鈥�
The leadership transition will take effect on Jan. 1, 2027, and Rozolis will remain involved with the company as Executive Advisor and as a member of 糖心vlog Supply’s Board of Directors. Until then, Rozolis and Jost will work closely to ensure a seamless leadership transition.